Surge V3.6 Framework — Production Reference

Asset Pack Anatomy

Purpose This artifact exists to show what components make up a complete Asset Pack and how they relate — so practitioners can audit completeness and understand the production unit.
Document Type Component Reference
Framework Version 3.6 Beta
Architect Daryl Osborne
Documentation Lead Russell Wright
Core Principle
The Asset Pack is the production unit of Surge — not the page. Each pack contains coordinated assets across formats and surfaces, unified by a single intent and consistent messaging. One pack = one intent = corroboration across surfaces.
Asset Pack Structure
Center
Single Intent
+
Entity Fact Sheet
e.g., "emergency plumber austin"
📄
Core Content
  • ✓ Primary page (pillar)
  • ✓ Supporting pages
  • ✓ FAQ content
🎬
Media Assets
  • ✓ Video
  • ✓ Audio / Podcast
  • ✓ Images (optimized)
📍
Local Assets
  • ✓ GBP post
  • ✓ GBP Q&A
  • ✓ Citation updates
⚙️
Technical Layer
  • ✓ Schema markup
  • ✓ Internal linking
  • ✓ Canonical structure
The Consistency Rule
"All components in an Asset Pack must use identical messaging for the target intent. Variation breaks corroboration."
Title/Headline
Same or semantically identical
Entity Name
Exact match everywhere
Key Claims
Same facts, same wording
Contact/NAP
Identical formatting

Component Details

Primary Page
Surface: Web
Function Canonical source for the intent. All other assets reference back to this.
Contains Complete answer to intent, embedded media, schema, internal links to supporting pages.
Required Yes — the pack doesn't exist without a primary page.
Video
Surface: Video, Web
Function Corroborates intent in video format. Embeds on primary page and lives on YouTube/Vimeo.
Contains Same messaging as primary page. Description links back to primary. Optimized title/tags.
Required Recommended — significantly expands surface coverage.
Audio / Podcast
Surface: Audio, Web
Function Corroborates intent in audio format. Distributed to podcast platforms.
Contains Spoken version of primary messaging. Show notes link to primary page.
Required Optional — valuable for entities where audio discovery matters.
Images
Surface: Images, Web
Function Corroborates intent in image search. Reinforces entity recognition visually.
Contains Optimized filenames, alt text matching intent, consistent branding, embedded on primary page.
Required Yes — every primary page needs optimized images.
GBP Post
Surface: Maps, Local
Function Corroborates intent on Google Business Profile. Signals relevance to local pack.
Contains Same messaging as primary page. Links to primary. Uses pack images.
Required Required for local entities. Skip only if no physical location.
Schema Markup
Surface: All (machine layer)
Function Declares entity relationships and content type to machines explicitly.
Contains Structured data matching visible content. LocalBusiness, FAQPage, VideoObject, etc.
Required Yes — every primary page needs appropriate schema. Must match visible content.
Asset Relationship Flow
Source
Entity Fact Sheet
→
Canonical
Primary Page
→
Corroborate
Media + Local + Schema
→
Distribute
Secondary/Tertiary Nodes
Asset Pack Completeness Audit

Required Components

Primary page exists and is indexed
Schema matches visible content
Images optimized (filename, alt text)
Internal links to/from supporting pages
All content verified against Fact Sheet
Consistent messaging across all components

Conditional Components

Video (if video surface matters)
Audio (if podcast discovery matters)
GBP post (if local entity)
GBP Q&A (if local entity)
Citation updates (if local entity)
FAQ schema (if FAQ content exists)